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Bloom is a beauty brand creating a broad range of innovative products made from quality ingredients
history
Natalie Bloom commenced Bloom Pty. Ltd. in 1993 in Australia at the age of 22 with an abundance of youthful
energy and passion.
Bloom grew from humble beginnings and was originally based in Natalie’s family home. After obtaining a
Bachelor of Arts in Visual Communications from Royal Melbourne Institute of Technology (R.M.I.T.), Natalie
worked briefly as a graphic designer in a small studio. She quickly realised the limitations of this position and
the need for another outlet for her creative energy. Bloom began with a couple of quirky product ideas a
strong design influence and a whole lot of heart.
philosophy
Bloom’s philosophy is to create innovative products made from quality ingredients. Bloom products have a
playful spirit and a commitment to product integrity. Bloom products are for the young at heart.
miss bloom
The Bloom brand is represented by Miss Bloom. Miss Bloom embodies the spirit and personality of the Bloom
brand. She’s playful and sophisticated...

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